Founder story


Meet Hiwot, the visionary behind DeHiwi, whose journey was shaped by life's dilemmas. Like many of us, she struggled to find skincare products that truly delivered results while perusing the aisles of beauty specialty stores. Determined to make a difference, Hiwot embarked on a mission to create skincare products that would not only yield measurable results but also be good for both the body and the environment. Thus, DeHiwi was born.

Years of dedicated research and experimentation led Hiwot to develop powerful yet simple and natural skincare solutions that enhance skin texture and appearance. What began as an exploration into natural skincare soon blossomed into a full-fledged brand. At the core of each product creation lies Hiwot's unwavering passion for helping people look and feel their best. Her commitment to giving back to the community is evident through DeHiwi's philanthropic efforts, as a portion of each sale goes towards supporting the homeless and those in need.

Hiwot's entrepreneurial prowess and innovative approach have garnered recognition and accolades. She is an award-winning entrepreneur, known not only for her exceptional skincare line but also for her ginger-based syrups. These syrups, crafted with care and free from harmful chemicals, provide a delightful and nutritious way to incorporate ginger into everyday diets. Hiwot's ginger syrups have gained popularity in United States and are distributed to health-conscious individuals and wellness stores in the DMV area, enabling people to enjoy the benefits of ginger in a convenient and delicious form.

Hiwot's talents were celebrated as she emerged as the winner of the "Let's Pitch Products" competition organized by NCRC in 2017. She further solidified her reputation by being awarded "Start-up of the Year 2018" by the Washington Women's Business and earning the prestigious title of "Womenpreneur of the Year 2019" by the SBA (Small Business Administration).

Hiwot's remarkable achievements and unwavering dedication demonstrate her commitment to continuous growth and innovation. With her passion and drive, there are no limits to what she can accomplish. Brace yourself, because Hiwot Dereje is a force to be reckoned with, and her journey is only gaining momentum.